Kusukela ekuqaleni kwe 2021 kuze kube manje, kube nokuhlanganiswa okuningi nokuthengwa embonini yekhishi kanye negumbi lokugezela laseYurophu, osekuvuse izingxoxo ezisabalele embonini. Muva nje, ukuhlanganiswa okukhulu eYurophu sekuphinde kwadonsa ukunaka kwemboni-ngoMbasa 7, Berlin, EJalimane, ikhishi laseJalimane elaziwayo kanye nomkhiqizo wokugezela we-BRAVAT (ngemuva kwalokhu okuzobizwa ngokuthi “Braun”) imemezele ukuthi isikuqedile ukuthengwa kwenkampani eyaziwayo yaseJalimane esezingeni eliphezulu ekhabhinethi ye-Rational general cabinet. (Ngemuva kwalokhu okubizwa ngokuthi “I-Rational Germany”), izinhlangothi zombili zivumelene ngokuthi ngeke zidalule inani lokuthenga. UBraun usevele waqala ibhizinisi lekhabhinethi elakhiwe eminyakeni eminingi edlule. Lokhu kutholwa kuzocebisa umugqa womkhiqizo wekhabhinethi kaBraun futhi kubambe iqhaza ekukhuthazeni ukuthuthukiswa kwenkampani yebhizinisi elilingana nezindlu kumaqembu ahlukene wamakhasimende..
Ithole umkhiqizi wekhabhinethi waseJalimane,
U-Braun uqedela umugqa womkhiqizo ophezulu emkhakheni wekhishi
Umthengi walokhu kuthenga, Braun, waqala ngemikhiqizo yokuhlanzeka. Ngemva kweminyaka yokuthuthuka, isibe enye yezinkampani eziphambili kakhulu emkhakheni wezimboni zangaphakathi. Imikhiqizo yayo imboza ngokugcwele amakhishi akhiwe ngaphambilini, yokugezela prefabricated, izixazululo ezihlanganisiwe zohlobo lwendlu, izinhlelo zasekhaya ezihlakaniphile, Isistimu yodonga lwamapayipi afakwe ngokushesha kanye nezinye izinkambu zendlu yonke.
Ngokolunye uhlangothi, ngokwesizindalwazi esisemthethweni, inkampani yaseJalimane Rational yasungulwa nguWalter Fischer e 1963 e Meeller, I-Lower Saxony, EJalimane, futhi wavula imboni yesibili endaweni eseduze eminyakeni emine kamuva. Emashumini eminyaka alandelayo, Ukuthengiswa kwe-Rational ezimakethe zasekhaya nezamazwe ngamazwe zaseJalimane kukhule kancane kancane, futhi isabelo sokuthekelisa somkhiqizo wekhishi sesisonke siqhubekile nokukhula. Ngemikhiqizo yekhabhinethi, inomqondo womkhiqizo oyingqayizivele kanye nomklamo oqinile kanye namazinga okukhiqiza. Ngokuhamba kweminyaka, iye yathumela ngokuqhubekayo imikhiqizo eyingqayizivele emakethe futhi yanikeza izixazululo ezenziwe ngezifiso ukuze iqhubeke nokuhola imakethe yekhabhinethi.
Imikhiqizo yochungechunge lweLuna yenkampani yaseJalimane Rational
i-anusz Palarczyk, Umphathi Jikelele we-BRAVAT GmbH, kusho: “I-BRAVAT Group yamukela inkampani yaseJalimane Rational nethimba layo ukuthi lijoyine. Ngalokhu kutshalwa kwezimali, sithuthukise umugqa womkhiqizo osezingeni eliphezulu emkhakheni wekhabhinethi futhi futhi siqhubekela ekubeni ingqikithi ebalulekile kumakhasimende omhlaba.. Umgomo womhlinzeki wesixazululo sekhishi negumbi lokugezela uthathe isinyathelo esibalulekile.”
Ngesikhathi esifanayo, ngokusekelwe ekugxileni kwe-BRAVAT Group emakethe yase-Asia-Pacific kanye namasu okuthuthukisa, leli qembu liqoke ngokusemthethweni iBravat (China) USihlalo uNksz. U-Guo Wanyi kanye nomqondisi ophethe we-Rational, EJalimane, ukukhuthaza ukwakhiwa nokuthuthukiswa kwayo esifundeni sase-Asia-Pacific. Guo Wanyi, Usihlalo we-Braun (China), ukwabelana ngenjabulo: “Ikhabethe laseJalimane lasekhishini Iqembu elihlakaniphile linabalandeli abaningi emakethe yekhabhinethi yamazwe ngamazwe ngokukhuthazwa kwalo kwedizayini ephezulu kanye nobuciko obuhle kakhulu.. Lokhu kutholwa kuye kwasheshisa ukuhlanganisa kwethu amakhabethe asezingeni eliphezulu. Ngejubane lekhishi nemikhiqizo yokugezela, i-Bravat yaseJalimane i-BRAVAT izoqhubeka nokwenza izinto ezintsha ngemva kokuphothulwa komshado womkhiqizo, ukuletha intokozo ejwayelekile kubasebenzisi abaningi.”
Inkampani yaseJalimane Rational imikhiqizo yochungechunge lwe-Atomos
Mayelana nokukwazi ukuba yilungu elisha le-Braun Group, UDante Giacomelli, ummeleli wenkampani yaseJalimane Rational, kusho: “Sizizwa sihloniphekile ngokukwazi ukuhlanganisa nekhishi elidumile emhlabeni wonke kanye nomkhiqizo we-BRAVAT, futhi izoqhubeka igxile ekwakhiweni komkhiqizo kanye nocwaningo nokuthuthukiswa, futhi okukhiphayo kuyisitayela. Imikhiqizo enembayo eklanywe ngokunemba isivumela ukuthi sakhe izixazululo zekhishi jikelele zamakhasimende kuzo zonke izilinganiso. Sikholelwa ngokuqinile ukuthi ngezinsiza ze-BRAVAT namandla okukhiqiza nokuklama aneminyaka eyikhulu ubudala, singasheshisa ukwakhiwa kwamakhishi omuntu siqu kumakhasimende amaningi emhlabeni jikelele I-Space yenza impilo icoliseke futhi inethezeke.”
Braun: Ukuthengwa kokuboleka ukunika amandla ikhishi, yokugezela kanye nebhizinisi ekhaya ngokwezifiso
Imikhiqizo yekhabhinethi yenkampani yaseJalimane Rational yaziwa ngokunemba kwayo, futhi bawine imiklomelo eminingi yezimboni nezokuklama, okuhlanganisa i-German Brand Award kanye ne-Iconic Design Award. Lokhu kutholwa kungabonwa njengesinyathelo sika-Braun sokuthuthukisa iphothifoliyo yayo yomkhiqizo wekhabethe eliphezulu. UBraun uphinde wathi ukuhlanganiswa kwebhizinisi kuzosebenzisa amandla aphelele ezinkampani ezimbili emikhakheni ehlukahlukene emhlabeni jikelele ukuhlinzeka amakhasimende omhlaba ngezixazululo zekhwalithi ephezulu zekhishi nezokugezela..
Imikhiqizo yochungechunge lwenkampani yaseJalimane iRational Lano
Empeleni, ngaphambi kwalokhu kutholwa, UBraun ubebambe iqhaza ngokujulile emkhakheni wekhabhinethi iminyaka eminingi, futhi waba namandla amahle ekwenzeni ngokwezifiso amakhabethe esitayela sefulethi. Amakhabethe e-Braun akhiwe ngaphambilini avumela abasebenzisi ukuthi bakhethe ezinhlotsheni ezihlukahlukene ezifana nesitayela sesiqhingi, isitayela sendabuko L, Isitayela esijulile se-U, njll., ukuhlangabezana nabathengi’ imibono ehlukahlukene yesikhala sekhishi. Akugcini lapho, Amakhabethe e-Braun prefabricated nawo ahlinzeka ngezinketho ezicwengisisiwe zokwenza ngokwezifiso. Ngokwesibonelo, U-Braun uklame indawo yokusebenza ekhishini njengefenisha yonke, afingqe usinki, umpompi, umshini wokuwasha izitsha, ukulahla udoti, njll. ibe module esebenzayo ukuze kuzuzwe ukulayisha okusheshayo nokuthulula nokuhamba, ukuvumela abathengi ukuthi Bapene ngokukhululekile lokho okucabangayo.
Ngesikhathi esifanayo, njengabathengi’ izidingo zomuntu ngendawo yokuhlala ziyaqhubeka nokwanda, abantu abaphishekeli imikhiqizo engokoqobo kuphela, kodwa futhi nemikhiqizo emihle futhi esemfashinini, futhi ziya ngokuya zifunwa. Kuyaqapheleka ukuthi ngosizo lwenkampani yaseJalimane Rational ekukhiqizeni nasekuklanyeni ikhabethe, amandla omkhiqizo we-Braun amakhabethe aphezulu azophinde akhululwe, ukuvumela uhlobo lweBraun ukuthi luthathe inzuzo enkulu emikhakheni yokuhlobisa indawo yokuhlala, ubunjiniyela bamahhotela neminye imikhakha.
Imikhiqizo yochungechunge lwe-Tio yenkampani yaseJalimane Rational
Izinkampani eziningi embonini zikhule ngokuhlanganiswa nokutholwa
Emkhakheni wefenisha yasekhaya, ukuhlanganiswa nokuthengwa kungenye yezindlela zokuthi izinkampani zikhule futhi zithuthuke. Izinkampani eziningi zisebenzisa ukuhlanganiswa nokutholwa ukuze zihlanganise ibhizinisi lazo eliyinhloko, nweba izigaba zomkhiqizo, noma uvule izimakethe ezisafufusa. Wonke uM&U-A embonini uphawula umbhalo waphansi omusha wengxoxo yemboni “ukusheshisa ukuhlanganiswa kwemboni kanye nokwakhiwa kancane kancane kwamabhizinisi ahamba phambili”.
E-Asia, izinkampani eseziphenduke izikhondlakhondla zemboni ngokuhlangana nokuthengwa kwazo zifaka i-LIXIL. Ngemuva kokuthola wonke amasheya omkhiqizi omkhulu wamakhethini wamakhethini emhlabeni iPalmas Delisa in 2011, inkampani ithole i-American Standard kanye ne-GROHE ngokulandelana 2013. Ngaleso sikhathi, I-LIXIL ithathe ukuthuthukiswa kwezimakethe zaphesheya njengefilosofi yayo yebhizinisi. Ngemva kokutholwa okuningi, I-LIXIL isibe ngesinye sezinkampani ezinkulu zomhlaba ezihlanganisa izinto zokwakha.
Phakathi kwezinkampani zaseYurophu naseMelika, I-Roca yinkampani ejwayelekile eye yenza ukuzethemba ngokuhlanganiswa nokutholwa. U-Roca uthole ukugijima, inkampani yaseSwitzerland yangasese 1999, kanye nenkampani yaseShayina yokuhlanzeka ngaphakathi 2006. Kungekudala, U-Roca uthole izinto eziqhubekayo, hhayi ukuzuza kuphela 75% wenkampani yaseSpain yokuhlanzeka kwempahla iRoyo, kodwa futhi ukuthatha imboni enkulu eBrazil, ukuqinisa isakhiwo sayo sezimboni kulezi zimakethe ezimbili.
Njengomkhiqizi owaziwayo wekhishi nendawo yokugezela kanye nomhlinzeki wesevisi, Iphothifoliyo yomkhiqizo kaBraun kanye nokwakheka kwezinkambu ezihambisanayo nakho kudonse ukunaka embonini eminyakeni yamuva nje.. I-Braun ingenye yezinkampani zokuqala zasekhishini nezokugezela ezafaka izimboni zangaphakathi. Okwamanje, iphule ngempumelelo imikhawulo yebhizinisi yabakhiqizi bomkhiqizo wekhishi negumbi lokugezela futhi yandisa iphothifoliyo yomkhiqizo wayo endaweni yokugezela eyenziwe ngaphambilini., amakhabethe enziwe ngaphambilini ngisho nokufakwa kohlobo lwendlu. Ngesikhathi esifanayo, ebusweni bo “vuka” yesidingo semakethe ngayinye, U-Braun uphinde washeshisa ukuthuthukiswa kwezinsizakalo zokwenza ngokwezifiso ezisezingeni eliphezulu muva nje. Ukuthengwa komkhiqizi wekhabhinethi osezingeni eliphezulu waseJalimane owaziwa kakhulu nge-Rational Integral Cabinet Company kukhombisa ukuzethemba nokuzimisela kuka-Braun ukutshala ikhishi negumbi lokugezela lebhizinisi elenziwe ngendlela oyifisayo..
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