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According to AVC (AVC) online push the total data show that the annual scale of smart toilet ushered in high growth in 2020, with sales close to 5 billion and sales of more than 2 million units. Desde 2019, the refined decoration market smart toilet supporting the scale and supporting rate have continued to grow, 2019 smart toilet supporting the volume of 33.20 million sets, configuration rate of 10.2%. 2020 annual supporting the volume of 535,700 conjuntos, um aumento de 61.3%, the configuration rate increased to 16.5%.
Por 2021, the refined real estate market intelligent toilets still maintain high growth. The first quarter supporting volume of 90,300 conjuntos, um aumento de 36% over the same period last year, the configuration rate of 23.5%, um aumento de 7 percentage points over 2020.
In the first quarter of 2021, the allocation rate of the finishing market in the first line, the new first line, the second line, three or four lines were 35.9%, 26.2%, 22.0%, 21.7%, in a decreasing trend. Entre eles, the allocation rate of second-tier and third- and fourth-tier cities is lower than the national level, but it is increasing year by year, and the future market potential is promising.
From the perspective of individual cities, North, Guangzhou and Shenzhen four first-tier cities, Beijing, Guangzhou intelligent toilet demand is high. Entre eles, Beijing’s demand for intelligent toilets in the first quarter increased four times year-on-year, with a matching rate of 52.1%. Guangzhou in the first quarter, a year-on-year increase of 95.7%, supporting the rate of 55.1%. New first-tier cities, Nanjing, Wuhan, Kunming intelligent toilet demand is high, including Nanjing supporting rate of 50%, Wuhan supporting rate of 37.4%, Kunming supporting rate of 90.7%. Second-tier cities, Zhongshan, Wuxi, Nantong intelligent toilet demand is high, the configuration rate of 40%, 32.1%, 28.1%. Hefei and Taiyuan although the demand is not among the TOP3, but the configuration rate of 71.3%, 85.3%, much higher than the average level of second-tier cities. In the third and fourth tier cities, the individual city intelligent toilet configuration rate is polarized. Por exemplo, the matching rate is higher than 80% of the city Shaoguan, Datong, Urumqi, Jiujiang, Wuhu, Handan, Liaocheng, etc.. Does not support the intelligent toilet city also has a lot, this phenomenon is mainly related to the number of finishing projects in third and fourth-tier cities less.
From the intelligent toilet type, one machine and intelligent toilet cover in the first-tier, new first-tier cities in the market share of equal shares. First-tier cities: 52.8% share of the integrated machine, 47.2% share of the intelligent toilet cover. New first-tier cities: 49.1% share of the integrated machine, 50.1% share of the intelligent toilet cover. In the second-tier and third- and fourth-tier cities, all-in-one machines are more popular, with a market share of more than 75%. On the whole, the finishing as the initial installation market, one machine demand is higher than the intelligent toilet cover.
In the first quarter of 2021, the refined decoration market smart toilet sub-city sub-type supporting share.
In terms of smart toilet seat brands for finishing decoration, no primeiro trimestre de 2021, the share of foreign brands was 71.9%, a slight decrease from 2019, abaixo 19.2% ano a ano. The share of domestic brands is 28.1%, um aumento de 19.2 ano a ano.
Entre os principais 10 refined smart toilet brands, except for Country Garden Blue Balloon and Jomoo, all are foreign brands, with Kohler, TOTO and American Standard in the forefront. Kohler still ranked first, supporting the scale of 129.9% growth over the same period last year. Além disso, in addition to the blue balloon accounted for 72.8% of the share, Jomoo accounted for 14.9, Arrow for 3.9%, Hegii for 2.9%. Além disso, Moen successfully broke into the ranks of intelligent toilets TOP10 in the first quarter of this year.
Anteriormente, kitchen and bathroom information published by the “Dados | Refurbished house domestic and foreign bathroom brands, foreign brands still account for a high proportion“, it was pointed out that although the share of domestic brands refined decoration has increased slightly in recent years, but still dominated by foreign brands.
2021’Q1 refined decoration intelligent toilet market brand nature performance.
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