Chav ua noj thiab chav dej mainstream tawm chav ua noj thiab chav dej

Tsab xov xwm no yog integrated los ntawm chav ua noj & Xov xwm da dej los ntawm bizwatch thiab ETNEWS

Kaus lim qab teb lub offline tsev yeej thoj nam thiab hauv internet platform yeej thoj nam yog competing fiercely rau lub 18 trillion yeej (103.3 kuj yeej) hauv tsev lag luam.

Raws li bizwatch, Tus mob khaub thuas kis thoob qhov txhia chaw yog hloov tus qauv ntawm kaus lim qab teb lub tsev furnishing kev lag luam, Nrog cov B2C-teem tsev furnishing tuam txhab uas muag cog rau hauv 2020 Nrog tus sawv ntawm telecommuting thiab “Tsev” nyuas thiab ib lub tsev nruj tsev lag luam. On the other hand, Cov B2B-teem tsev furnishing tuam txhab uas muag yog zuj zus maj mam. Qhov kev lag luam expects tias tus kub siab ntawm lub tsev Korean furnishing lag luam yuav ceev ua haujlwm rau B2C yav tom ntej.

nyob rau hauv 2020, Hanssem (Hanssem Home), the top-ranked company in Korea’s home furnishing industry, posted sales of 2.6 trillion yeej (RMB 14.9 tsheej lab), nce 21.72% xyoo. During the same period, operating profit increased 66.7% mus rau 92.9 kuj yeej (RMB 530 tsheej lab).

Hyundai Livart’s 2020 sales increased 11.9% year-on-year to 1.3846 trillion yeej (RMB 7.95 tsheej lab). Operating profit rose 55.8% mus rau 37.2 kuj yeej (RMB 210 tsheej lab).

IKEA Korea posted sales of 663.4 billion KRW (RMB 3.0 tsheej lab) in the previous fiscal year (September 2019 to September 2020), nce 31.8% xyoo.

Among mid-tier companies, growth was particularly strong at Emmons.co. Emmons posted sales of KRW 186.4 billion last year, nce 9.7% from the previous year. Operating profit turned to a profit of 7 kuj yeej.

These companies mainly operate B2C businesses. The highest sales growth rate was at IKEA Korea. The Hanssem “Rehouse” interior business grew 33.2% in sales over the past year. tib lub sijhawm, sales of Hyundai Livart’s B2C business grew by 11.8%. Sales in the online division, the core of Emmons’ B2C business, increased 29 feem pua. And growth continued in the first quarter of the year.

Hanssem reported sales of 553.1 billion won and operating profit of 25.2 billion won in the first quarter of this year. This represents a 12.3% Thiab 46.8% increase over the previous year.

Hyundai Livart’s operating profit was 12.5 kuj yeej, nqes hav 15.88% over the same period, while B2C sales increased by 4.6%.

On the other hand, B2B-focused home furnishing companies continued to decline in performance. Under the combined impact of the construction recession and the pandemic, ENEX.CO posted sales of 233.6 billion won last year, nqes hav 35.7% from the previous year, with an operating loss of 8.5 kuj yeej.

It is expected that the Korean home furnishing market will be restructured around B2C in the future.

According to Statistics Korea, home retail sales in 2020 will be about 10.19 trillion yeej (RMB 58.48 tsheej lab), nce 23.8% xyoo, with e-commerce transactions driving the market’s growth. 5 trillion yeej (RMB 28.7 tsheej lab) of home transactions will be traded in online stores in 2020, nce 43.5% from the previous year, accounting for nearly half of the overall retail market.

Hanssem is trying to penetrate beyond the home, and has transferred the function of training interior architecture experts from its Hanssem Service Center to its headquarters. The plan is to increase the number of employees to 3,000 by the end of this year.

At the end of 2020, Hyundai Livart launched “Livart Bath,” a brand that specializes in bathroom remodeling, from sales and construction to after-sales management.

The overall size of the Korean home furnishing market is currently 13.7 trillion yeej (RMB 78.62 tsheej lab) and is expected to reach 18 trillion yeej (RMB 103.3 tsheej lab) by 2023, with an average annual growth rate of 15%.

South Korea has maintained an annual per capita income of USD 30,000 (CNY 190,000) txij thaum ntawd los 2017. In this context, analysis suggests that the pandemic has acted as a catalyst, shortening the time needed to expand the market, and the B2C home market is expected to grow even faster in the future. According to Korean media, the Korean home interior market is expected to continue to grow structurally as lifestyles centered on the home space continue to change.