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I-Korea engaxhunyiwe ku-inthanethi, Kuqhudelana Kakhulu Amakamu Amabili Asekhaya Amakhulu Amabili 18 I-Trillion Indoor Market

Ikhishi Negumbi Lokugezela Imboni Ejwayelekile Yekhishi Lemidiya Nemininingwane Yegumbi Lokugeza

Korea's Offline, Online Two Big Home Camps Fiercely Compete For 18 Trillion Indoor Market - Blog - 1

Lesi sihloko sihlanganiswe yi-Kitchen & Bath News from bizwatch and ETNEWS

Ikamu lasekhaya laseKorea elingaxhunyiwe ku-inthanethi kanye nenkambu yesikhulumi esiku-inthanethi bancintisana kanzima 18 isigidintathu siwinile (103.3 izigidigidi ziwinile) imakethe yasendlini.

Ngokusho kukabizatch, ubhubhane lushintsha ukwakheka kwemboni yefenisha yasekhaya yaseKorea, ngenani lezinkampani ezinikezela ngefenisha yasekhaya ezigxile ku-B2C ezikhulayo 2020 ngokukhuphuka kokuxhumana ngocingo kanye “ekhaya” isiko kanye nemakethe yezindlu eqinile. Ngokolunye uhlangothi, inani lezinkampani zefenisha yasekhaya ezigxile ku-B2B likhula kancane. Imboni ilindele ukuthi ukugxila kwemakethe yefenisha yasekhaya yaseKorea kuzoshintshela ku-B2C ngokuzayo.

Ku 2020, UHansem (Hanssem Ikhaya), inkampani esezingeni eliphezulu embonini yefenisha yasekhaya yaseKorea, okuthunyelwe kokuthengisa kwe 2.6 isigidintathu siwinile (I-RMB 14.9 ibhiliyoni), phezulu 21.72% unyaka nonyaka. Ngesikhathi esifanayo, inzuzo yokusebenza inyukile 66.7% ku 92.9 izigidigidi ziwinile (I-RMB 530 izigidi).

AbakwaHyundai Livart 2020 ukuthengisa kwenyukile 11.9% unyaka nonyaka ukuze 1.3846 isigidintathu siwinile (I-RMB 7.95 ibhiliyoni). Inzuzo yokusebenza ikhuphuke 55.8% ku 37.2 izigidigidi ziwinile (I-RMB 210 izigidi).

I-IKEA Korea ithumele ukuthengiswa kwe 663.4 Izigidigidi ze-KRW (I-RMB 3.0 ibhiliyoni) onyakeni wezimali odlule (September 2019 kuya kuSepthemba 2020), phezulu 31.8% unyaka nonyaka.

Phakathi kwezinkampani ezisezingeni eliphakathi, ukukhula bekunamandla ikakhulukazi kwa-Emmons.co. U-Emmons uthumele ukuthengiswa kwe-KRW 186.4 billion ngonyaka odlule, phezulu 9.7% kusukela onyakeni odlule. Inzuzo yokusebenza yaphenduka inzuzo ye 7 izigidigidi ziwinile.

Korea's Offline, Online Two Big Home Camps Fiercely Compete For 18 Trillion Indoor Market - Blog - 2

Lezi zinkampani ikakhulukazi zisebenza amabhizinisi e-B2C. Izinga eliphezulu lokukhula kokuthengisa bekuse-IKEA Korea. UHanssem “Ukwakha kabusha” ibhizinisi langaphakathi lakhula 33.2% ekuthengisweni onyakeni odlule. Ngesikhathi esifanayo, ukuthengiswa kwebhizinisi le-B2C likaHyundai Livart kukhule ngo 11.8%. Ukuthengisa esigabeni se-inthanethi, umnyombo we-Emmons’ B2C ibhizinisi, anda 29 iphesenti. Futhi ukukhula kwaqhubeka engxenyeni yokuqala yonyaka.

U-Hanssem ubike ukuthengiswa kwe 553.1 izigidigidi eziwinile kanye nenzuzo yokusebenza kwe 25.2 izigidigidi eziwinile engxenyeni yokuqala yalo nyaka. Lokhu kumelela a 12.3% futhi 46.8% ukwanda kunonyaka odlule.

Inzuzo yokusebenza yakwaHyundai Livart yaba 12.5 izigidigidi ziwinile, phansi 15.88% ngesikhathi esifanayo, ngenkathi ukuthengiswa kwe-B2C kukhuphuke 4.6%.

Ngokolunye uhlangothi, Izinkampani zefenisha yasekhaya ezigxile ku-B2B ziqhubekile nokwehla ekusebenzeni. Ngaphansi komthelela ohlangene wokuwohloka komnotho kanye nobhubhane, I-ENEX.CO ithumele izindali ze 233.6 ibhiliyoni eyawina ngonyaka odlule, phansi 35.7% kusukela onyakeni odlule, ngokulahleka kokusebenza kwe 8.5 izigidigidi ziwinile.

Kulindeleke ukuthi imakethe yefenisha yasekhaya yaseKorea izohlelwa kabusha ibe yi-B2C ngokuzayo.

Ngokwezibalo zaseKorea, ukuthengiswa kwempahla yasekhaya 2020 kuzoba mayelana 10.19 isigidintathu siwinile (I-RMB 58.48 ibhiliyoni), phezulu 23.8% unyaka nonyaka, ngokuthengiselana kwe-e-commerce okuqhuba ukukhula kwemakethe. 5 isigidintathu siwinile (I-RMB 28.7 ibhiliyoni) yezentengiselwano zasekhaya zizothengiswa ezitolo eziku-inthanethi ku 2020, phezulu 43.5% kusukela onyakeni odlule, ibalwa cishe ingxenye yemakethe yokudayisa iyonke.

UHanssem uzama ukungena ngale kwekhaya, futhi idlulisele umsebenzi wokuqeqesha ochwepheshe bezakhiwo zangaphakathi isuka ku-Hanssem Service Centre yayo yayisa endlunkulu yayo. Uhlelo lokwandisa isibalo sabasebenzi ukuze 3,000 ekupheleni kwalo nyaka.

Ekupheleni kwe 2020, IHyundai Livart yethulwe “I-Livart Bath,” umkhiqizo ogxile ekulungiseni kabusha indlu yokugezela, kusukela ekuthengisweni nasekwakhiweni kuya ekuphathweni kokuthengisa emva kokuthengisa.

Usayizi ophelele wemakethe yefenisha yasekhaya yaseKorea okwamanje 13.7 isigidintathu siwinile (I-RMB 78.62 ibhiliyoni) futhi kulindeleke ukuthi ifinyelele 18 isigidintathu siwinile (I-RMB 103.3 ibhiliyoni) nge 2023, ngesilinganiso sokukhula konyaka 15%.

I-South Korea igcine imali engenayo yonyaka ngomuntu ngamunye eyi-USD 30,000 (CNY 190,000) kusukela 2017. Kulo mongo, Ukuhlaziya kuphakamisa ukuthi ubhubhane lusebenze njenge-catalyst, ukunciphisa isikhathi esidingekayo ukuze kwandiswe imakethe, futhi imakethe yasekhaya ye-B2C kulindeleke ukuthi ikhule ngokushesha kakhulu esikhathini esizayo. Ngokusho kwabezindaba zaseKorea, imakethe yangaphakathi yasekhaya yaseKorea kulindeleke ukuthi iqhubeke nokukhula ngokwesakhiwo njengoba izindlela zokuphila ezigxile esikhaleni sasekhaya ziqhubeka nokushintsha.

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