据韩国媒体报道, as the Korean bathroom market enters a narrow growth trajectory, Hansam bathroom, LX Hausys, Livat and other high-end brands that focus on bathrooms are springing up one after another. With the demand for bathroom products growing rapidly due to the extended pandemic, the related market is rapidly growing to 5 trillion won and competition in the market is beginning to heat up.
According to Hansam’s annual report data, the size of the Korean bathroom market has grown from 2.8 万亿韩元 (人民币 15.5 十亿) 在 2006 到 5 万亿韩元 (人民币 27.7 十亿) this year. Market expansion is accelerating. 之前, in the bathroom market, products such as tiles, 洗手间, 浴缸, taps and bathroom cabinets were constructed by companies sourcing materials individually. 最近几年, this approach is evolving into whole bathroom space solutions built by individual brands, offering a complete range of bathroom products.
据韩国媒体报道, the Korean bathroom market is shifting from single products to the whole house. The bathroom market grew by 20% year on year in the first half of the year.
South Korea’s Bathroom Market
之前, Hansam Home launched the “Hansam Bath” brand in Korea. According to the former’s financial report, its bathroom sales grew from 30 亿韩元 (人民币 160 百万) 在 2014 到 145 亿韩元 (人民币 800 百万) 在 2018, 135 亿韩元 (人民币 750 百万) 在 2019, 180 亿韩元 (人民币 1 十亿) 在 2020 and are expected to exceed 200 billion won in 2021. Sanitary ceramics company Daelim B&Co is also benefiting from this wave of growth. Bathroom revenue reached 126 billion won in the first half of this year, 向上 11.8% 去年同期.
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