出口 | Main Competitor Analysis Of Europe Shower Tray Market, 制造商很少, 品牌众多

厨卫行业主流媒体厨卫资讯

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

据法国媒体报道, 短短十年, 亚克力、树脂等合成材料制成的淋浴盆占据了法国大部分市场. The market for shower trays made of ceramic and cast iron materials has shrunk.

由于卫生陶瓷的缺乏, 法国的石材和其他工厂, the products of related materials are concentrated in the southern European region. 所以, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. 仅西班牙就有数十家工厂, 其中大部分为出口导向型, 包括淋浴房, 家具, 其他浴室安装工, ETC.

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, 市场上有很多品牌, but not many manufacturers producing them. There are four main factories producing them, 马麦酱, 阿夸贝拉, McBath and F&D. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 是 170 百万欧元. 这四家在当地工程卫浴领域占据主要市场份额, with 60-80% of the market share in synthetic shower trays.

就当地淋浴盘行业的发展而言, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. 第二, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (主要是中国) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. 过去五年内, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. 现在, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 曾是 98,039,292 元, 总数量为 6536913 千克.

法国

A major consumer of synthetic products

法国是欧洲合成材料综合性最好的国家, not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

所以, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 百万和 1.2 million pieces, 其中 45% 是陶瓷的并且 50% 是亚克力、树脂等合成材料的市场. And the sales are about 120,000 件. (Quick link: 数据 | French bathroom market declines by 5.4% 在 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

由于零碳排放等环保要求, the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. 所以, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. 现在, the French ceramic shower tray market is dominated by two brands: 吉博力和 VitrA (也做OEM). 铸铁淋浴盆, 另一方面, 仍保留部分市场, with sales volumes between 5,000 和 8,000 单位. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

经过中国市场几年的定制发酵, basically most of the major companies are offering customized solution solutions. And in Europe, 定制化趋势也在兴起.

出于物流和售后的考虑, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. 这对于安装人员来说仍然是一个挑战. 目前流行的尺寸是 120 x 90 厘米和重量之间 40 和 50 千克. 然而, too little weight can affect the look and feel and the experience of using it. Flight, Kinedo 和 Aquarine (托普拉克斯) dominate among diverse synthetic materials such as ABS, 聚氨酯, 塑料瓶盖中回收的 PET 材料, resins and more. At this year’s Shanghai Kitchen & 沐浴秀, 厨房 & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

最后, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. 此外, 以同样的价格, service is becoming increasingly important in a highly competitive market. 同时, 欧洲电商正推动本土卫浴品牌开辟新的销售渠道.

The main competitors in the French shower tray industry : 阿夸贝拉, 阿迦, 川崎, 阿利伯特, 阿尔特纳, 木槿花, 沐浴氛围, 海蓝宝石, 蓝色的, 贝蒂, Bosnor, 可拉克利, 多西亚持续了, F&D, 菲奥拉, 吉博力, 戈达尔分布 , 水箱, 嗨麦克, 跳, 理想标准, 杰克板, 迦勒底教, 基内多, LG工业的克朗, 激光, 勒达, LG工业, 勒克斯元素, 马麦酱, 马尔莫克斯, 麦克巴斯, 尼科斯 (水晶厂), 新手, 新的, 瓷器属, 轮廓概念, Profiltek, Quare Design, 乐家, 仅有的, 健康, 瑞士人, 圣甲虫, 舒尔特, 森塞亚, 固软, 维勒鲁瓦 & 博赫. 维特拉, 后, 维尔昆专业版……