Oshxona va hammomni kuzatish byurosi | AYOL, Libodun, Yianju, Oshxona va hammom haqida ma'lumot, sanoat muammolarini muhokama qilish

Asl oshxona & Vanna sanoatining asosiy ommaviy axborot vositalari oshxonasi & Bath Information

In May 27th during the 2021 Shanxay oshxonasi & Hammom shousi, hosted by Kitchen & Bath Information, AYOL, Libodun, Yianju, Scan Interactive, China Ceramic Headquarters 丨 China Rock, new materials show procurement base support the [Oshxona & Bath Observation Bureau] successfully held in the FRAE booth. The event was hosted by Yu Yueming, founder of Kitchen & Bath Information, Yu Zhenrong, FRAE chairman Zhang Haifeng, Laibodun marketing director Huang Zhipeng, Yianju chairman Li Qi, on a number of topics such as the design of products and the significance of technology for the brand collision of ideas and wisdom sharing.

Yu Zhenrong (center), founder of Kitchen Watch; Zhang Haifeng (second from left), chairman of FRAE; Huang Zhipeng (first from right), marketing director of Laibodun; Li Qi (second from right), chairman of Yianju; Yu Yu Yueming (first from left), Kitchen Watch

Oshxona & Bathroom Observation Bureau attracts a large number of visitors at the exhibition site

This is after the 2019 Shanxay oshxonasi & Hammom shousi, Oshxona & Bath Information once again joined hands with FRAE and Laibodun. the event was crowded with people stopping by to take out their cell phones to take pictures.

 

Yu Yueming, host of Kitchen & Bath Observation Bureau:

For brands, what is the connection between design and technology?

How do brands view consumer upgrades, such as high-end customization, national trends and other new trends?

The root cause of homogeneity may come from the supply chain system, how can brands change this situation?

If you stand in the perspective of the service side, how can the service empower the brand of sanitary ware and break through the bottleneck?

 

FRAE Chairman Zhang Haifeng:

Consumer mainstream group iteration accelerated, the brand needs to pay more attention to the needs of the new generation of consumer groups.

Reject homogenization, reject malicious low-price competition, responsible for consumers.

The significance of product design and technology for the brand, whether design, or technology, its application will come down to the consumer experience. Consumer upgrading is based on consumers’ improvement of life experience and quality, so we are more interested in meeting their needs in terms of product design and technology application. As these work we do belong to the very core content of brand building, so the more these contents are imported, the better the market acceptance, the more our brand will be accepted. This will be of higher value to the factory itself, to the distributors, and even to the consumers.

We have already started to pay attention to the changes in the consumer market before 2020, when the first group of post-90s people will be 30 years old and they will have gradually moved into the center of the consumer market. All providers of products and services define our products and services with them as the consumer mainstream, and give them the consumer experience they need.

After the 2020 epidemic, there are multiple factors that overlap and cause this process to accelerate. This is the general background and premise that we have no way to avoid at the moment.

And the popular high fashion trend in these two years, we also need to find the corresponding consumer group. Now the consumer demand for products, of which the functional needs have been the easiest to solve the demand. Beyond the functional needs, is more by the product triggered by the psychological needs. Consumers need more personalized, more understanding, and can interact more deeply with users of the product. Products can meet the needs of the new generation of consumers in every aspect of demand.

For the brand, in the consumer upgrade, more is forced by the changes in the market. Some are the foresight to do some pavement, some are hindsight called later. But there are also some unaware of the slow elimination of this market. We as a brand, in this due to do some preliminary work, but also obviously feel that the speed of consumer iteration is accelerating, the consumer experience in depth. Design and technology in the future will be in all levels of home life interpretation of intelligent. Here we call on all peers and all brands to focus on our post-90s, post-95s and post-00s to provide them with the life scenes and needs they need.

But the current homogenization among peers, the competition between brands, products and services triggered by homogenization. In fact, there are active factors and passive factors inside.

The active factor is due to the fact that before entering the industry did not consider clearly the positioning, demand, what should be done, what should not be done, to what extent. A series of issues have not been fully thought after making an active choice. What the market does, the price of competing products is how much, directly below the competition by more than ten points to seize the market. Similar to this, due to the vicious competition brought about by homogenization, resulting in the development of the entire industry has no momentum, no momentum.

But there is also a passive demand, we are in China that has a huge consumer market, and vertical stratification is very powerful. Home consumption, ranging from 10,000 yuan to 10,000,000 yuan, the space is very large.

Horizontal stratification is also very powerful. The same functional needs of a product, some consumers need, some see as useless products. So the passive homogeneous competition leads our consumers to be very blind when buying products.

I think this homogenization, the industry should take the initiative to come forward to find ways to solve this problem. First of all, we should recognize our market, recognize our own association with the market, who is serving. Find that class that should be served and provides services for them, it is already long enough and very good development.

There is a very classic advertising slogan “Fear of getting inflamed, drink Wang Laoji”. When you find the right target consumer group, after doing deep, wide, strong, precise and fine, it will have a radiating impact, and then influence other classes. So the core solution of homogenization is the brand itself. For our supply chain and customers, they often depend on the brand to their consumer guidance. Shuning uchun, as a brand, as a manufacturer, to solve this problem is duty-bound, there is an inescapable responsibility. It should have this role to solve the problem of homogeneity.

All the bottlenecks come from the lack of sense of future trends, so it will encounter bottlenecks. Unclear perception of its own positioning and unclear plans and strategies are what create such bottlenecks. And there is determination, but the action is not strong, not decisive, will also produce bottlenecks.

The solution to the bottleneck is very simple, that is, the three questions can be clarified. The first question, who am I? Figure out your own position. The second question, where do I come from? What do I have? Where are my resources? Where is my power point. These are the classic three philosophical questions.

Once the three questions are clarified, all bottlenecks will be solved. All the peers to figure out these three issues, will certainly be better and better.

 

Laibodun bathroom marketing director Huang Zhipeng.

Technology gives design in this era should have the appearance

To a higher level, design and technology is the theme of the times. To a lesser extent, the design is constant, but technology is the theme of the times. Nowadays, life is fast-paced and new demands are constantly generated, in which technology gives eternal meaning to products and pushes brands to develop more quality products. As a post-80s, has become the back wave, now is the era dominated by the Z generation thinking. We must have a deep common experience in life, technology is bound to be the main theme of design. The essence of design is to solve problems. Whether it is a product problem or a life aspect problem. The connection between technology and design is that technology gives design what it should be in this era.

The recent trend of high-fashion and new national products, aslida, ultimately reflects the core essence of Chinese people’s more identification with the country, more confident in national brands and national culture. Ular orasida, the new national products represent the recognition of national products. Laibodun also has higher requirements for its own brand strategy and marketing direction.

In the Chinese market, word of mouth is important. When word of mouth is forming a new trend, if it does not take root and make the product good, these trends will have nothing to do with the brand. To serve the market well, including grasping the new trends, the concept of new national products, the brand has raised higher requirements.

Imitation has always existed, other industries also exist in the volume, how to avoid? Or as a brand, how to control the problem well. From the demand side, Maslow’s theory divides needs into physiological needs, security needs, social needs, respect needs and self-actualization needs. Maslow’s Hierarchy of Needs theory enlightens us, on the one hand, to understand how we can further self-actualize. Boshqa tarafdan, it allows us to understand others better and encourage them better.

All products, designs, services and brands are made based on human needs. Brand positioning is also the same. Consumers buy products, they only value price and don’t care about the function. Or they value price and also value function, or have higher needs. These needs are actually closely related to the positioning of the brand.

Market homogenization is unavoidable, the existence of homogenization phenomenon. In fact, it is individual companies do not want to think, simply to learn from the successful, for them is right. But ignore an essential issue, all the positioning and product design is to match the enterprise’s own resources and market strategy. There is no problem to learn the advantages of other brands. But if you copy a product, you will find that it is not suitable for the environment and the things you do will be very different. As a brand, how to reverse the homogeneity and brand positioning is a very important issue? Excellent companies should come forward to better guide the industry and make it do better. The reasoning is similar to what kind of person you want to be and what kind of height a brand wants to develop into. Brand positioning serves what kind of customer groups are precise, and it is impossible to make money from all levels of consumers.

Brand positioning determines the product design, marketing strategy and all the standards that revolve around this goal. There is no way to stop others to imitate and learn. But as long as you are firm in your own goals and services of the consumer groups, the products and services do well. Others can’t imitate the connotation of the company and brand.

How to eliminate homogenization of excellent enterprises? The most important thing is to insist on innovation. The greater the innovation, the more it can respond to the current rapidly changing consumer demand. As long as the product development is done, adhere to their own advantages. Others can only imitate, but can not surpass you.

Both individuals and enterprises will encounter bottlenecks. From the personal point of view, encountering bottlenecks is a problem of their own ability, or encountered a problem. The development of enterprises to the bottleneck is very intuitive, that is, the development of enterprises encountered problems. Bottleneck is to encounter problems, so how to solve it? Personally, I agree with President Yu Zhenrong’s view that both enterprises and individuals should calm down and think carefully. Take stock of the cards in your hand and think clearly about what you want to do in order to break through this bottleneck. Can not blindly, anxiously, one-way problem breakthrough.

Now many brands are also experiencing growth bottlenecks, how to solve it? Masalan, many brands are now growing. In the process of market promotion, the brand traffic is limited, how to go through the bottleneck of traffic? Personally, I think we must grasp the current traffic track. Now popular private domain traffic, video traffic, channel traffic, you can choose a traffic track to work on. Must really review and choose a good track for deep plowing. And is purposeful to deep plowing, targeted to solve the problem.

Every brand and business growth to a certain level will encounter bottleneck problems. This aspect may also remind the enterprise has developed to a certain scale. Whether it is the scale or corporate influence, to the growth bottleneck.

Boshqa tarafdan, it also reminds enterprises that the next will be a very difficult transition process. Want to breakthrough, must be innovative. Shuning uchun, as a brand, from the beginning to the end should establish a good image, good service to consumers, lifelong struggle for this goal. I believe this bottleneck will soon pass.

 

Yu Zhenrong, founder of Kitchen Information:

Both design and technology are the main driving force for brand promotion

Both design and technology are the main driving force to improve the brand. Design is to solve the problem of the product’s face value, which is a ceiling problem. And technology is to solve the problem of workers, mahsulot sifati, is a bottom-line problem. In other words, design is the solution to the problem of Chinese beauty, while technology is the solution to the problem of Chinese manufacturing. The design will play a bigger and bigger role in the future, but technology is a bottom line. If a company does not have such a bottom line, let’s not talk about making a brand. The operation of this enterprise will become a problem, TA’s products in the market will also become a problem.

In terms of solving the problem of consumer upgrading, we should work on three aspects: dizayn, service, and cognition.

First, the design has no upper limit. We can’t solidify our thinking, we can’t think that everyone is like this, I am also like this. Rather, we need to express our personality from different perspectives and by meeting different needs.

Second, service without limit, that is, the service should be the ultimate. To make the consumer the most trouble-free, the most effort, but also the most satisfied.

Third, the cognitive aspect will require constant publicity and constant repetition. The Western media will treat the reader like a fool, as a very forgetful person. What was reported yesterday will be restated today when the content is reported again. Because consumers are forgetful, we need to repeat ourselves over and over again. In fact, there are already many such success stories in our industry that are worth learning from and thinking about.

And with the improvement of productivity and the maturity of technological progress, the trend of homogenization is irreversible. Even if you are now temporarily ahead, peers will soon catch up. For companies, it will be increasingly difficult. Need to have the initiative to consciously improve their products constantly in order to excel in the industry. Otherwise, they will be overtaken by their peers.

Bunga qo'chimcha, in terms of breaking through growth bottlenecks, I think different companies have different bottlenecks. The same business, at different stages will have different bottlenecks. But sanitary ware companies have a common bottleneck, that is, the positioning and positioning adjustment problem. Because the sanitary industry involves a particularly large number of industries, such as the ceramic industry, home furnishing industry, hardware industry, electrical industry, plastic industry, and even the glass industry. These years, the rise of intelligent toilets, making our positioning needs to be constantly adjusted. The company that did not do intelligent, now do intelligent. Do the intelligent, the proportion is also increasing.

Positioning adjustment problem is constantly generated, in the past there is a part of the enterprise in the positioning adjustment to improve the aspects of doing a better job. First of all, from a single category to the whole category, such as Huida, Ok, Hegii. From ceramics to the whole bathroom, such as Jomoo, from a hardware bathroom adjustment for the whole bathroom, are doing very successfully. But now faces a new positioning adjustment problem.

The problem is that we do not adjust the whole bathroom for the whole home, do not adjust to the whole installation, so this is a test of business. If he does not go to expand, his cake may face being taken by others to divide. If he expands, there will be an increase in the short term. It leverages its own channel resources, but later will lack a backbone. I think sanitary ware companies should be able to resist the temptation to properly understand what they can do, what to enhance and expand. Can be expanded, which is the more critical issue.

 

Li Qi, chairman of Yianju.

The future will form an iron triangle of brands, channels and service providers, we will work together to break through the bottleneck of sales

Design is broad. It even includes design on the application technology of high technology and the internet. So that the design can be from the humanities, intelligent experience, aesthetics, and other aspects, the brand’s sense of value is reflected.

In terms of consumer upgrading, I think the quality of the products in the sanitary industry now is basically no problem. This is a foundation. The most important thing is to be able to meet the growing demand of consumers for some experience and culture. This is the pursuit of the experience of happiness upgrade. We have observed that in the design of the brand’s products, we are increasingly focused on the interaction between people and things. Masalan, in our simple hand-washing process, the product can be designed to fit every ring of hand-washing. The first thing you can do is reach out, flush a little water, and then immediately come back to a little soap, and then induction flush. This experience has both a sense of technology and a very good humanistic consumer experience. This is the upgrade in the interaction between people and things.

Boshqa tarafdan, in the function can experience the happiness of life, the expectation of a better life. Masalan, the FRAE products. Just now, during the demonstration, we were able to make the shower room both beautiful and hazy to achieve visual enjoyment.

Bunga qo'chimcha, in the space of FRAE full bathroom, there is a personal appeal. Masalan, is my demand for life to be natural or noble? Through the product, the concept of their own holistic embodiment. So the future of the bathroom space will be more and more like a leisure living space. By achieving wet and dry partition, people can stay in the bathroom space for a long time. Whether it is beauty, reading or relaxation, I feel too happy.

In addition to the problem of homogenization of product features and quality, I would like to talk about how to solve the problem of homogenization of services? We also have homogenization of experience in the service terminal. Especially the brand must be in this area to create their own differentiated ecology.

Now full-bit intelligent customization, service becomes more and more complex, especially intelligent products and custom products. Its delivery than the past single product and a single standard product, the complexity of the degree of change has changed greatly. Our brand owners solve the last mile of consumer experience services. This will have an important role in pulling up the brand reputation.

At the same time service can also drive the brand in the expansion of market share. Brands are hoping to expand omnichannel, including the emerging channels for young people. Masalan, some supply chain platforms on and offline, some live platforms. If we completely rely on the service capability of dealers in the past, it will be difficult to meet the demand of brands for diversified channel expansion.

Yianju is a platform for integrating services in the pan-home industry. This is specifically to help brand owners in the process of expanding the whole bathroom intelligence and custom space. In the process of expanding diversified channels, to achieve better investment. This “business” does not represent the traditional dealers, can develop more and more online and offline a variety of diversified channels. It is by professional service providers to provide brands with temperature, differentiation, to reflect the brand reputation of the third-party services.

The common bottleneck encountered by more than 1400 exhibitors is definitely the growth of sales. Because the future of the market is a stock market, the new market is getting bigger and bigger. Everyone is thinking of ways to absorb the traffic, so many brands began to constantly develop new products, hoping to obtain traffic from the category. There are also some brands that hope to broaden N channels to get traffic. But there is only one purpose, which is to break through the bottleneck of growth. Just now Mr. Yu Zhenrong’s point is very good, every brand must seize the core positioning of their own brand at this time and focus on their core competence. To broaden in an orderly and feasible way, grab the core target customers. Grab the core channels and do deeper and more detailed. Subdivision of products, the subdivision of channels. This may be in the era of stock to really break through the bottleneck of growth.

But in the future, how to help brands break through the bottleneck of sales with services, is also an important topic. Professionals do professional things, the brand is to do a good job of research and development, dizayn, products. The dealer is the sales channel, the flow of entry constantly broadened. And the future with the depth of diversified change, there will definitely be a role. This is a professional service provider.

In this way, the future will form a brand, channel, and service provider of the iron triangle. Yianju believes that the home wisdom services to the ecological community, I hope that through our reliable services, so that the brand is not difficult to recruit business, even the studio, the Internet home improvement channels, despite the recruitment. Also, let dealers have no difficulty expanding the channels and products. Our dealers can expand some categories, moderate the increase in traffic entrance to attract traffic. We can also moderately increase some channels to broaden the channels for our brand owners.