The sanitary ware industry has become the “severe disaster area” for manufacturing and selling counterfeit products

On August 25, the sixth plenary meeting of the leading group of the State Administration for Industry and Commerce on combating infringement and counterfeiting was held. It is understood that as of the end of June this year, 23,900 cases of violations of intellectual property rights and the production and sale of counterfeit and shoddy goods have been filed in the national industrial and commercial system, 21,400 cases have been completed, involving a total of 380 million yuan, and positive progress has been made in various doubles activities.

The sanitary ware industry has always been the hardest hit area for manufacturing and selling counterfeit products. In mid-August, after more than two months of unannounced visits in Kaiping City, an enterprise seized a batch of counterfeit faucets in at least three counterfeiting dens and arrested more than a dozen persons involved in the fraud. Also in mid-August, Zhongyu Sanitary Ware seized more than 10,000 counterfeit shower and faucet products in Nan’an, involving more than 900,000 counterfeit products, which dealt a heavy blow to counterfeiters and infringers in the industry, but these were only counterfeit infringements in the bathroom industry. tip of the iceberg.

According to the person in charge of a sanitary ware company, the newly developed products of the company dare to launch the market after completing the patent application. He said: “The Chinese are too smart and have too strong imitating ability. It hasn’t been long since new products have been launched. Products of the same style will soon appear in the market, and the prices are lower than the original ones.” In order to achieve product differentiation, products must be avoided. Infringed, a sanitary ware company made great efforts on product materials and introduced African wood to make bathroom cabinets, which increased the manufacturing cost of the product and reduced the risk of product infringement.

Counterfeiting and infringement has always been a stumbling block that hinders the healthy development of the sanitary ware industry. Infringement and fraud not only occur on products, but also counterfeit brands often occur. In a sanitary ware production area, the author once found a small workshop with three international first-line brands hanging at the door, which is dumbfounding. Last year, Emperor Sanitary Ware and relevant government departments carried out online and offline anti-counterfeiting operations for several months, banning a number of counterfeit stores. In the sanitary ware industry, products are infringed and counterfeited. Now sanitary ware companies, especially small and medium-sized enterprises, have no intention of defending their rights. It is understood that when companies defend their rights and fight counterfeiting, litigation is not only time-consuming, but also costly and expensive. Many small and medium-sized enterprises turn a blind eye to infringements. In the sanitary ware industry, it is difficult to combat counterfeiting and infringement. Not only does it involve a wide range and a large number, but the infringements of many companies are hidden and difficult to completely eradicate.