WHO “Kuurawa” The Home Store?

Sanitary News

Zhang Quanling akadaro, “Kana nguva dzakurasa, havatomboti zvakanaka kwauri”. Kana ukapinda muzvitoro zvemidziyo yepamba zvazvino, uchaona kuti zvaakataura ndezvechokwadi. Vatengi vakapararira, vacant stores, zvitoro zvese zvemidziyo yemumba zviri kupera.

 

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WHO “Kuurawa” The Home Store?

Zvitoro Zvemidziyo Yepamba Zvakasiiwa neThe Times.

Zvikonzero zvekutambudzika kwakawanda kweindasitiri yemba nhasi zvakaoma.

1, Kuuya Kwenguva Yekugadzirisa Kwakazara

Kupa fenicha yakakwana kwave kuita sezvo hurumende pasi rese dzakasimudza mwero wekutumira kutsva kwemba. Maererano nemushumo weChinese Academy yeSocial Sayenzi, 70% yezvino kudiwa kwekuvandudzwa kwemba kunobva kune zvitsva, uye yakawanda yakagadziriswa fenicha inotengwa nepakati nevagadziri, chikamu chekupedzisira kudiwa kwekushandisa kuri kuderera. Makambani ekuvandudza imba ari kutendeukira kuvagadziri kana makambani epaInternet ekuvandudza dzimba anopa huwandu hwakazara hwemasevhisi akagadziridzwa, nokudaro tichinzvenga zvitoro zvepamusha zvechinyakare.

2, Sarudzo Shift YePost-90s Kuvandudza Kwemusha Vatengi

Vatengi vemidziyo yemumba vari kuita vadiki uye vadiki, uye chizvarwa chitsva chevatengi vemidziyo yemumba chakachinja zvakanyanya mumaitiro evashandisi. Vanonyanya kuda kutenga imwe fenicha yavo uye midziyo yakapfava pamhepo, uye kukanganiswa kweiyo e-commerce boom pazvitoro zvechinyakare zvepamba zvisingaite zvakaoma kuramba.

Image source: Post-90s Tmall's Livability Trend Guide

Parizvino, makore 90 uye 95s, izvi “Internet maAborigines” zvishoma nezvishoma vari kuva musana wekushandiswa kwekuvandudza imba, uye chizvarwa chakapfuura chakasiyana. Ivo vanoshandiswa kune chitsva chekutengesa chiitiko che online uye offline yekubatanidza. “Hazvifanirwe kushanyira zvitoro iwe pachako. Chiitiko cheOffline uye online kupatsanurwa kutenga ndizvo zvakajairwa.

3, Low-Frequency Home Consumption

Kushandiswa kwemba kunoshandiswa kwakaderera-frequency, uye fenicha chinhu chikuru chisina mwero. Kushongedza kamwe chete zvakakwana kwemakore akawanda, kunyanya imwe fenicha yakagadziriswa, asi mutengo weyuniti wakakwira zvakanyanya.

4, Real Estate Boom Waning

Mamiriro ezvinhu ehupfumi hwose iye zvino akashata, uye mutongo wekutanga pakutanga kwechikamu chechina chemushumo webhangi guru regore rino ndewekuti kuderera kwehupfumi hwepasi rose gore rino mhedziso yakafanotaurwa.. Kupfuurisa 170 ye 189 nyika dziri nhengo dzeInternational Monetary Fund hadzina kukura kwemari pamunhu.

Pane kudaro, GDP yemukati mukota yekutanga yakadonha 6.8 muzana gore negore, uye mari yekuvandudza zvivakwa yakadonha 7.7 muzana. Mari yekutengeswa kwenyika muchikamu chekutanga yakadonha 7.9% gore negore, uye chave chokwadi chisingarambiki kuti indasitiri yezvivakwa ine usimbe.

Iko kuderera kwemusika wekutengesa, Real estate control policy haingokonzereri kumanikidza kukuru pane real estate pachayo, asiwo pane real estate kuzasi kwefenicha, yokugezera uye kunyange kicheni uye yokugezera yose pani-pamba indasitiri vane impact.The yechipiri hafu 2017 yakatanga kupa imba yekupa mari yeindasitiri uye kukura kwepurofiti kwakatanga kudzikira, asi zvakare yakaitwa kuti iite muchigadzirwa uye bhizinesi modhi yaifanira kuchinja.

5, Under The Epidemic, Hapana Chasara.

Gore roga roga muna March yekuratidzira kwefenicha, ndiye mutengesi akatarisana nekuchinja mabhureki, asiwo fekitori yefenicha yakatarisana nekugadzirisa nguva yemutengesi. Indasitiri yemidziyo yemumba “zvitatu zvegoridhe nesirivha zvina” mwaka wekutengesa pasina Indaneti, denda rakangoerekana raparara.

Vatengesi havasisiri kufunga kuti ndeupi mhando yekuchinja, asi kubvisa zvakananga kubva muchitoro, zvichiita kuti zvitoro zvemidziyo yemba zvivepo zvisina mari yekurojesa ichakwira zvakanyanya. Mapurojekiti ekuvandudza akamiswa, zvitoro zvefenicha hazvina chinhu, uye kuratidzwa kwezvishandiso zvekuvaka dzimba kwakamiswa.

Zvinoenderana nedata rakaburitswa neDhipatimendi Rekusimudzira reBazi reCommerce neChina Building Materials Circulation Association., muna Ndira 2020, zvinhu zvekuvaka zvenyika uye imba yekugovera boom index BHI yaive 78.62, pasi 20.74 mapoinzi egore rapfuura.

Iyo yenyika pamusoro-mwero zvekuvakisa uye zvitoro zvemba muna Ndira kutengesa kwe 60.22 mabhiriyoni yuan, pasi 33.57% kubva gore rapfuura. In 2020, kugonesa ishoko repamusoro-frequency muindasitiri yefenicha. Zvezvitoro zvepamba pasina kugona kupa simba, zvinogoneka kuti havazopukunyuki 2020.

 

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Kune Makambani Anokundikana Chete, Kwete Kukundikana Industries

Ikozvino kunouya nguva yekuchinja muindasitiri yepamba. Pane zvinhu zviviri zvakakosha zvinokanganisa shanduko: musika wevatengi uye mamiriro ekutengesa. Chekutanga, chimiro chese chekushandisa chiri kuchinja, kudiwa kwekutanga kwevatengi kunowedzera kubatana. Iye zvino musika wevatengi weChina wakatanga kugadzikana, zvinodikanwa zvomunhu oga zvakatanhamarawo zvikuru, iyo yepakutanga sevhisi yakabatana yemusika retail fomati yakaoma kuchinjika kune shanduko mumusika wevatengi.

Pamusoro pe, chimiro chekutengesa chiri kuchinjawo, iyo yekutanga kuchitoro chekutengesa scenario yave yazvino kune-kumba, O2O, nharaunda dzekutengesa uye mamwe mafomu matsva zvakanyanya uye zvakanyanya. Inoda kugadziriswa kubva kune yekutanga basa rechitoro kuti isangane nekureruka kwemushandisi kutenga.

Musika weChina wemidziyo yepamba uchine nzvimbo yakakura yekukura, uye musika wemidziyo yemumba wave bhiriyoni yemadhora track. Munhu anotarisira Jiyoujia akadaro mubvunzurudzo, “Iwo epamhepo uye ekunze chiteshi achaverengerwa panguva imwe chete, Imba yekuChina yekupa musika saizi yemidziyo yakapfava chete ndeye 5 tiririyoni. Ikozvino iyo online chiteshi chikamu hachisati chasvika 20% -30%, kumusoro kwakakura kwazvo”.

Kubva pachiyero chenguva, Musika wekuChina wekugovera imba zvakare une yakasimba kwazvo mushure mekuoma. Mushure medambudziko rega rega, kukwikwidza kwese kwemusika wemidziyo yepamba kuchasvetukira mberi nhanho hombe, iro ringava basa remafungu makuru.

Pane kungovharwa kwemabhizinesi, hapana kuparara kweindasitiri, chero bedzi paine inoenderera innovation mode. Remangwana remunda wese wemidziyo yemumba, zvirokwazvo ichabuda mukushandurwa kwemabhizinesi akabudirira.

 

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Mhanyai Nekukurumidza, Mhanyai Kuzara Kugadziridza Uye Online

Mukutarisana nekuchinja kukuru, zvitoro zvekumba zviri kupindura nemazano akawanda, kumbundira online uye yakarongedzwa zvizere, pamwe neiyo offline hypermarket shanduko sechinhu chinodzvanya.

IKEA ndiye mambo wemusika wepasi rose wemusika wekugovanisa uye akabudirira kwazvo mutengesi wepamba. In 2016, Mari yekushanda yeIKEA uye purofiti yakasvika € 35.1 bhiriyoni uye € 4.2 bhiriyoni zvakateerana., kumusoro 7.3% uye 20% gore negore zvichiteerana.

Zvisinei, mumusika unokosheswa zvikuru weAsia, kubva 2016 ku 2018, IKEA China yakaendesa makore matatu akateedzana ekuderera kwemitengo yekukura kwekutengesa. Nguva dzachinja, uye IKEA, iyo yave iri muChina kwemakumi maviri emakore, ari kumuka sehope.

Kukura kwezvinhu zvakagadziridzwa uye zvekuvaka muchikamu chega chega chekuvandudza imba kwave kupenya, uye zvigadzirwa zvakagadziridzwa zvave chikamu chinogoneka chekusimudzira online. Mamiriro emhuri madiki uye kudzvanywa kwemitengo yedzimba zvinoita kuti dzimba diki dziwande, kuzadzisa zvidikanwi zvemunhu zvekukwira zvishoma nezvishoma kwefenicha yetsika.

Kunyangwe iyo yazvino fenicha fenicha inonyanya kuomeswa mumunda wemakabati, wardrobes, etc., asi ramangwana richawedzera zvishoma nezvishoma kumunda weimba yese fenicha.

Vatsva Juran Imba uye Red Star Macalline vari panzvimbo yakakosha yeshanduko. Offline, hofori dzechinyakare dzekutengesa dzakaita seGome naSuning dzapinda muindasitiri yemidziyo yepamba uye vane makambani avo ekuvandudza imba., pamwe nekurongeka kwekutengesa kumba. Offline, e-commerce mapuratifomu akadai saJingdong naAli vari kuongorora e-commerce yeindasitiri yepamba.

Mushure mekushandira pamwe naAli, Juran Imba iri kushandura kuita yakabatanidzwa mall, tichienda kune kushandiswa kukuru, kuwedzera indasitiri cheni kutenderera “kumba”, kugadzirira kugadzira zvitoro zvikuru zvekudya kubva kunze kwenyika, fitness centers, masupamaketi ekutarisira vakuru, varaidzo yevana, mabhaisikopo, kungwara kwedhijitari uye mamwe mafomu ebhizinesi kuwedzera kune echinyakare zvitoro zvemidziyo yepamba.

Red Star Macalline naJuran Home vari kushandawo nesimba kuti vabvise “home mall” chimiro. MuMALL mode, kuwedzera kune fenicha uye vatengesi vezvinhu zvekuvaka, kunewo catering, pekugara, mari, office, varaidzo, zvivako zvemitambo uye zvekuzorora, kugadzira multi-format coverage.

Musika wemidziyo yemumba uri kusangana nechitoro chakazara, zvitoro zvemidziyo yepamba zviri kuratidza maitiro eEther, uye chikamu chekugadzirisa chiri kunyanya kunetsa kune zvitoro zvidiki uye zvepakati. Zvitoro zvemidziyo yemumba hazvisisiri nyore seyakavharirwa, leasing, diversion uye kuunganidza rendi.

Zvitoro zvenguva yemberi zvichaita basa rakakosha, asiwo kugadzira zvidzidzo zvakawanda, zvakadai semusika wekuvandudza imba, inova iyo logistics, kuiswa, kuchengetedza uye mamwe mabasa epamba, pachine nzvimbo yakawanda yekuvandudza. Shanduko ndiyo yakajairika.

Senge iyo imba yekugovera indasitiri cheni pamusika wepamba, iri kuchinja zvinorwadza, “kurarama” inosimbiswa zvakare.