According to Korean media reports, as the Korean bathroom market enters a narrow growth trajectory, Hansam bathroom, LX Hausys, Livat and other high-end brands that focus on bathrooms are springing up one after another. With the demand for bathroom products growing rapidly due to the extended pandemic, the related market is rapidly growing to 5 trillion won and competition in the market is beginning to heat up.

According to Hansam’s annual report data, the size of the Korean bathroom market has grown from 2.8 triljoni uzvarēja (RMB 15.5 miljardu) iekšā 2006 uz 5 triljoni uzvarēja (RMB 27.7 miljardu) šogad. Market expansion is accelerating. Iepriekš, in the bathroom market, products such as tiles, toilets, bathtubs, taps and bathroom cabinets were constructed by companies sourcing materials individually. Pēdējos gados, this approach is evolving into whole bathroom space solutions built by individual brands, offering a complete range of bathroom products.

According to Korean media reports, the Korean bathroom market is shifting from single products to the whole house. The bathroom market grew by 20% year on year in the first half of the year.

South Korea’s Bathroom Market

Iepriekš, Hansam Home launched the “Hansam Bath” brand in Korea. According to the former’s financial report, its bathroom sales grew from 30 miljardu vonu (RMB 160 miljonu) iekšā 2014 uz 145 miljardu vonu (RMB 800 miljonu) iekšā 2018, 135 miljardu vonu (RMB 750 miljonu) iekšā 2019, 180 miljardu vonu (RMB 1 miljardu) iekšā 2020 and are expected to exceed 200 billion won in 2021. Sanitary ceramics company Daelim B&Co is also benefiting from this wave of growth. Bathroom revenue reached 126 billion won in the first half of this year, uz augšu 11.8% gada griezumā.