Esportare | Analysis Of The Main Competitors In The European Shower Tray Market: Pochi produttori, Molti marchi

Esportare | Analysis Of The Main Competitors In The European Shower Tray Market: Pochi produttori, Molti marchi

Lo riferiscono i media francesi, in soli dieci anni, i piatti doccia realizzati in materiali sintetici come acrilico e resina hanno occupato gran parte del mercato francese, while the market for shower trays made of ceramic and cast iron has shrunk.

Per mancanza di ceramica sanitaria, pietra e altre fabbriche in Francia, products made of related materials are concentrated in the southern European region. As a result, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. La sola Spagna conta decine di fabbriche, la maggior parte dei quali sono orientati all’esportazione, comprese le cabine doccia, mobilia, altri installatori di bagni, eccetera.

Molti marchi, Few Manufacturers For Shower Trays

Tuttavia, in terms of the category of shower trays, ci sono molti marchi sul mercato, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Questi quattro occupano una quota di mercato importante nel settore locale dei bagni tecnici, with a 60-80% market share in synthetic shower trays.

Per quanto riguarda lo sviluppo dell'industria locale dei piatti doccia, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. In secondo luogo, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (principalmente la Cina) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Negli ultimi cinque anni, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Attualmente, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Cucina & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (SA: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, con una quantità totale di 6536913 kg.

Francia

A Major Consumer Of Synthetic Products

La Francia è il paese europeo con la migliore integrazione di materiali sintetici. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

COSÌ, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 milioni e 1.2 milioni di unità, di cui 45% è in ceramica e 50% è il mercato dei materiali sintetici come acrilico e resina, while sales are around 120,000 unità.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

A causa di requisiti ambientali come zero emissioni di carbonio, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. As a result, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Attualmente, the French market for ceramic shower trays is dominated by two brands: Geberit e VitrA (facendo anche OEM). Piatti doccia in ghisa, d'altra parte, mantengono ancora una parte del mercato, with sales volumes of between 5,000 E 8,000 unità, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Dopo diversi anni di fermento di personalizzazione nel mercato cinese, essentially most major companies are offering customized solutions. In Europe, d'altra parte, anche la tendenza alla personalizzazione è in aumento.

Per considerazioni logistiche e post-vendita, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Questa continua ad essere una sfida per gli installatori. L'attuale dimensione popolare è 120 X 90 cm e pesa tra 40 E 50 kg. Tuttavia, too little weight affects the look and feel and the experience of use. ABS, poliuretano, materiale PET riciclato da tappi di bottiglie di plastica, resin and other diversified synthetic materials such as Flight, Kinedo e Acquarina (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Cucina & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Finalmente, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Inoltre, allo stesso prezzo, service is becoming increasingly important in a competitive market. Allo stesso tempo, L’e-commerce europeo sta spingendo i marchi locali di sanitari ad aprire nuovi canali di vendita.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Ambiente da bagno, Acquarino, Azzurra, Betta, Bosnia, Colacril, Doccia durò, F&D, Fiora, Sopporterà, Distribuzione Godard, Hydrobox, Ciao Mac, Salto, Norma ideale, Jackoboard, caldeo, Kinedo, Corona di LG Industries, Lazer, Leda, LG Industrie, Elementi Lux, Marmite, Marmox, McBath, Nicos (Pianta di cristallo), Novellini, Nuovvo, Porcellanasa, Concetto di profilo, Profiltek Quare Design, Roca, Soltanto, Salutare, Sanswiss, Scarabeo, Schulte, Sensea, SolidSoft, Villeroy & Boch, VitrA, Dopo, Wirquin Pro… …