Original Longji Kitchen & Sanitary News

On April 15, Turkey’s largest sanitary ware manufacturer and exporter ECZACIBAŞ YAPI GEREÇLERİ (“EYAP”) sold 10.29% of its shares to its holding subsidiary Eczacıba Holding A.Ş for a cash consideration of 208, The cash consideration was 208,755,000 Turkish Liras (RMB 169 מִילִיוֹן).

Currently, EYAP’s main brands include Vitra, burgbad and ARTEAM. It is reported that the Vitra brand alone accounts for more than 50% of Turkey’s total exports of sanitary ceramics, Vitra 76% of revenue from exports.

According to the Turkish Ceramic Association data, ב 2020, Turkey’s entire ceramic industry exports of $ 1.304 מיליארד, of which $ 269 million in exports of sanitary ceramics, tile exports of $ 777 מִילִיוֹן. Turkey’s top 10 countries exporting sanitary ceramics are Germany, צָרְפַת, the United Kingdom, אִיטַלִיָה, Israel, Spain, זְכוּכִית, the Netherlands, Belgium.

The top 5 companies in Turkey’s sanitary ceramics exports in 2019 are

EKOM ECZACIBAŞDIŞ TİC. A.Ş. (EYAP Group)
KEY BANYO VE MUTFAK ÜRÜN. DIŞ. TİC. A.Ş.
ECE BANYO GEREÇLERİ SAN. VE TİC. A.Ş.
ÇANAKCILAR SERAMİK SAN. VE TİC. A.Ş.
EGE VİTRİFİYE SALIK GEREÇLERİ SAN. VE TİC. A.Ş.

(In millions of US dollars)

בהווה, in terms of price competition, Turkey wins the European and related markets in general through low price competition, and the Turkish ceramic industry has also been considering Chinese sanitary ware exports as the biggest competitor. Compared with Italy, גֶרמָנִיָה, חרסינה, טוּרְקִיָה, four countries of sanitary ceramics export prices, Germany has the highest prices, Turkey has the lowest.

The following are exported to Germany, צָרְפַת, England and Italy four destination market unit price comparison

בנוסף, according to the Turkish Ceramic Association data show that the data for the 1-3 quarters of 2019-2020, לְדוּגמָה, the world’s top 10 sanitary ceramics exports are China, מקסיקו, גֶרמָנִיָה, טוּרְקִיָה, אִיטַלִיָה, תאילנד, זְכוּכִית, Portugal, מִצְרַיִם, the United States. And the top 10 importing countries are the United States, גֶרמָנִיָה, צָרְפַת, Britain, קנדה, Spain, the Netherlands, South Korea, אוֹסטְרַלִיָה, יַפָּן.