Σύμφωνα με δημοσιεύματα κορεατικών ΜΜΕ, as the Korean bathroom market enters a narrow growth trajectory, Hansam bathroom, LX Hausys, Livat and other high-end brands that focus on bathrooms are springing up one after another. With the demand for bathroom products growing rapidly due to the extended pandemic, the related market is rapidly growing to 5 trillion won and competition in the market is beginning to heat up.

According to Hansam’s annual report data, the size of the Korean bathroom market has grown from 2.8 τρισεκατομμύρια γουόν (RMB 15.5 δισεκατομμύριο) σε 2006 να 5 τρισεκατομμύρια γουόν (RMB 27.7 δισεκατομμύριο) φέτος. Market expansion is accelerating. Προηγουμένως, in the bathroom market, products such as tiles, toilets, bathtubs, taps and bathroom cabinets were constructed by companies sourcing materials individually. Τα τελευταία χρόνια, this approach is evolving into whole bathroom space solutions built by individual brands, offering a complete range of bathroom products.

Σύμφωνα με δημοσιεύματα κορεατικών ΜΜΕ, the Korean bathroom market is shifting from single products to the whole house. The bathroom market grew by 20% year on year in the first half of the year.

South Korea’s Bathroom Market

Προηγουμένως, Hansam Home launched the “Hansam Bath” brand in Korea. According to the former’s financial report, its bathroom sales grew from 30 δισεκατομμύρια γουόν (RMB 160 εκατομμύριο) σε 2014 να 145 δισεκατομμύρια γουόν (RMB 800 εκατομμύριο) σε 2018, 135 δισεκατομμύρια γουόν (RMB 750 εκατομμύριο) σε 2019, 180 δισεκατομμύρια γουόν (RMB 1 δισεκατομμύριο) σε 2020 and are expected to exceed 200 billion won in 2021. Sanitary ceramics company Daelim B&Co is also benefiting from this wave of growth. Bathroom revenue reached 126 billion won in the first half of this year, πάνω 11.8% χρόνο με τον χρόνο.