ወደ ውጪ ላክ | Analysis Of The Main Competitors In The European Shower Tray Market: ጥቂት አምራቾች, ብዙ ብራንዶች

ወደ ውጪ ላክ | Analysis Of The Main Competitors In The European Shower Tray Market: ጥቂት አምራቾች, ብዙ ብራንዶች

እንደ ፈረንሣይ ሚዲያ ዘገባ, በአሥር ዓመታት ውስጥ ብቻ, እንደ acrylic እና resin ካሉ ሰው ሠራሽ ቁሶች የተሠሩ የሻወር ትሪዎች አብዛኛውን የፈረንሳይ ገበያን ተቆጣጠሩ።, while the market for shower trays made of ceramic and cast iron has shrunk.

በንጽሕና ሴራሚክስ እጥረት ምክንያት, በፈረንሳይ ውስጥ የድንጋይ እና ሌሎች ፋብሪካዎች, products made of related materials are concentrated in the southern European region. ከዚህ የተነሳ, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. ስፔን ብቻ በደርዘን የሚቆጠሩ ፋብሪካዎች አሏት።, አብዛኞቹ ኤክስፖርት-ተኮር ናቸው።, የሻወር ማቀፊያዎችን ጨምሮ, የቤት እቃዎች, ሌሎች የመታጠቢያ ገንዳዎች, ወዘተ.

ብዙ ብራንዶች, Few Manufacturers For Shower Trays

ቢሆንም, in terms of the category of shower trays, በገበያ ላይ ብዙ ብራንዶች አሉ።, but not many manufacturers produce them. There are currently four main factories producing them, ማርሚት, አኳቤላ, McBath, and F&ዲ. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. እነዚህ አራቱ በአገር ውስጥ ምህንድስና ባለው የመታጠቢያ ክፍል ውስጥ ትልቅ የገበያ ድርሻ ይይዛሉ, with a 60-80% market share in synthetic shower trays.

የአገር ውስጥ የሻወር ትሪ ኢንዱስትሪ ልማትን በተመለከተ, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. ሁለተኛ, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (በዋናነት ቻይና) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. ባለፉት አምስት ዓመታት ውስጥ, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. አህነ, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

ወጥ ቤት & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (ኤች.ኤስ: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 ዩዋን, ከጠቅላላው ብዛት ጋር 6536913 ኪ.ግ.

ፈረንሳይ

A Major Consumer Of Synthetic Products

ፈረንሣይ አውሮፓዊቷ ሀገር ነች ምርጥ የተዋሃዱ ቁሳቁሶች ውህደት. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

ስለዚህ, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 ሚሊዮን እና 1.2 million units, ይህም 45% ሴራሚክ እና 50% እንደ acrylic እና resin ላሉ ሰው ሠራሽ ቁሶች ገበያ ነው።, while sales are around 120,000 ክፍሎች.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

እንደ ዜሮ የካርቦን ልቀቶች ባሉ የአካባቢ መስፈርቶች ምክንያት, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. ከዚህ የተነሳ, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. በአሁኑ ግዜ, the French market for ceramic shower trays is dominated by two brands: Geberit እና VitrA (OEM እያደረጉ ነው). የብረት መታጠቢያ ገንዳዎችን ይውሰዱ, በሌላ በኩል, አሁንም የገበያውን ክፍል እንደያዘ ይቆያል, with sales volumes of between 5,000 እና 8,000 ክፍሎች, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

በቻይና ገበያ ከበርካታ አመታት ማበጀት በኋላ, essentially most major companies are offering customized solutions. In Europe, በሌላ በኩል, የማበጀት አዝማሚያም እየጨመረ ነው።.

በሎጂስቲክስ እና ከሽያጭ በኋላ ግምት ውስጥ በማስገባት, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. ይህ ለጫኚዎች ፈታኝ ሆኖ ቀጥሏል።. አሁን ያለው ታዋቂ መጠን ነው 120 x 90 ሴንቲ ሜትር እና በመካከላቸው ይመዝናል 40 እና 50 ኪ.ግ. ቢሆንም, too little weight affects the look and feel and the experience of use. ABS, ፖሊዩረቴን, እንደገና ጥቅም ላይ የዋለ PET ቁሳቁስ ከፕላስቲክ ጠርሙሶች, resin and other diversified synthetic materials such as Flight, Kinedo እና Aquarine (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, ወጥ ቤት & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

በመጨረሻ, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. በተጨማሪ, ለተመሳሳይ ዋጋ, service is becoming increasingly important in a competitive market. በተመሳሳይ ሰዓት, የአውሮፓ ኢ-ኮሜርስ አዳዲስ የሽያጭ ቻናሎችን ለመክፈት የአገር ውስጥ የንፅህና መጠበቂያ ዕቃዎችን እየገፋ ነው።.

The main competitors in the French shower tray sector: አኳቤላ, ኣጋ, KAW, አሊበርት, አማራጭ, Althea Ceramica, የመታጠቢያ አካባቢ, አኳሪን, ሰማያዊ, ቤቴ, Bosnia, ኮላክሪል, Doccia ቆየች።, ኤፍ&ዲ, ፊዮራ, ይሸከማል, Godard ስርጭት, ሃይድሮቦክስ, ሰላም-ማክ, ዝለል, ተስማሚ መደበኛ, ጃኮቦርድ, ከለዳውያን, ኪኔዶ, ክሮን በ LG ኢንዱስትሪዎች, ላዘር, ሌዳ, LG ኢንዱስትሪዎች, Lux Elements, ማርሚት, ማርሞክስ, McBath, ኒኮስ (ክሪስታል ተክል), አዲስ ጀማሪዎች, አዲስ, Porcelanosa, የመገለጫ ጽንሰ-ሐሳብ, Profiltek Quare Design, ሮካ, ብቻ, ሰላምታ, ሳንስዊስ, ስካርብ, ሹልቴ, ስሜት, SolidSoft, ቪሌሮይ & ቦች, ቪትሪኤ, በኋላ, ዊርኩዊን ፕሮ… …